What’s the Significance of the Logo?

The ruined cottage logo is a sepia washed photo of the front of a piece of land called “Northcott”, as it was when we first bought it.

This fitted with the idea of a coaching company because it spoke to, “How do we go forward from here?” and the difficulties and daily struggle in life.

I was reminded of the poem below.

Yehuda Amichai:

From the place where we are right
Flowers will never grow
In the spring.

The place where we are right
Is hard and trampled
Like a yard.

But doubts and loves
Dig up the world
Like a mole, a plow.
And a whisper will be heard in the place
Where the ruined
House once stood.