Why Northcott Diagnostics?

A Different Take on Coaching: online,
Moray & Aberdeenshire

Search the Internet for anything to do with coaching and you’ll find lots of marketing, “Begin your new life!”, intellectual theories and so many ideas you could read or research…a bit like the content of some of the self-help books out there.  The “too good to be true” gung-ho approach could make anyone highly sceptical.  How do you cut through the hype and get to something useful?

There are two facets to bear in mind, the approach and how it’s tailored to you.

They have to fit with how you think and feel to get results.


Sue’s whole career has been about providing solutions: active listening, discerning need/s and putting together customised strategies to get results.

Her combined approach cuts through the marketing and gets to what works for you and is effective in the real world.

So, what’s different?

Real motivation and inspiration in moving forwards:

  1. A Focus on results – you won’t pour your heart out and come away from a coaching session feeling, “what was the point of that?!”
  2. Coaching methods customised to you, with some of the latest science behind them.
  3. New techniques and innovative ways to integrate the different facets of who you are, your environment and who/where you want to be in life.

But more than that, Sue’s personality type is INTJ.  This means she’s a big picture thinker who can often see facets of a situation others can’t or won’t.  A natural problem solver, she will tell you honestly what’s going on,  and guide you to your own decisions – not make them for you.  An INTJ coach can help in ways no one else can because they are not trying to feed your ego, but are concerned with your success.  They want what’s best for YOU, not what your partner, husband/wife, siblings, kids, mom, or best friend thinks is best for you.

The Background


Connection and empathic understanding as a base from which to move forward,

using the principles of Nonviolent Communication (based on the work of Marshall B. Rosenberg and the Center for Nonviolent Communication: www.cnvc.org).


  • the language we have been educated to use;
  • how we have been taught to think and communicate;
  • the specific strategies we have learned to influence others and ourselves.


Strategies to get to solutions,

combining innovative and traditional coaching techniques to help you to be effective at what you want to do and how you want to live your life.

New from Northcott Diagnostics: tailored “entrust and observe”, Gear Switch™ and other techniques.


1. your preferred future – having a clarity of goals;
2. what you’re already good at and the resources you have to meet your goals;
3. the steps towards what you’d like to achieve/where you want to be;
4. sharing your success and getting feedback from the coach – reflecting on what’s gone well and incorporating new ways of thinking into your life;
5. regular, objective measurements of progress and moving forwards.

Scientific Understanding

Behind the communication and action is scientific understanding; personality, motivation, and how a human body and a person’s thoughts and actions/reactions are influenced by diet, lifestyle and experiences.

Elucidating how you think and feel:

  • your preferred ways of thinking and being;
  • your dominant motivation;
  • how diet and activity affect your biochemistry and where you can have influence and effect (types of foods, how many times a day you eat and when you eat make a difference);
  • effects of stress (acute/chronic, lack of sleep);
  • exercise (isn’t great for weight loss but does help energy levels/mood);
  • nurture versus nature and what level of control you have in affecting both your biochemistry and your reactions;
  • understanding the mind and “thinking” – what happens when you associate with certain thoughts;
  • how the brain works and what “auto-pilot” elements exist (how you create habits and why your brain created habits from birth);
  • the ways you affect others, and yourself;
  • your natural talents and those  developed via learning – how to bridge the two.

Interested?  Contact Sue for a no obligation initial consultation to find out more.

Coaching is experiential.  If a suggestion is interesting or seems helpful, try it for yourself and gauge the results.  If it doesn’t work for you, discard it.  If it does, see how you can incorporate it in your life.

The best way to predict the future…is to create it!